I believe in incentivizing people. If you can incentivize people in anything whether it's in politics in life in spirituality in business just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.

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Being a good Hans Haacke student part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.