In fact I believe the first companies that make an effort to develop an authentic transparent and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

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With all the hybrid stuff and things like that I think that's a fabulous direction to go with cars in that sense. As someone who grew up around muscle cars I'll never not be able to not love a muscle car. Not that I don't care about the environment that's not it. But I adore muscle cars.