I think a lot of food shows especially when we started 'Good Eats' back in the late '90s they were still really about food. 'Good Eats' isn't about food it's about entertainment. If however we can virally infect you with knowledge or interest then all the better.
This is like the telephone problem - no one wants to have the first one. But we are seeing a lot of people who want some sort of technology to solve the spam problem.
