There were a lot of people dreaming about making films and they would finance maybe 6 films a year. Because they were funded by the government the films sort-of had to deal with serious social issues - and as a result nobody went to see those films.
Artschwager's art always involves looking closely at surfaces questions what an object is wants to make you forget the name of the thing you're looking at so that it might mushroom in your mind into something that triggers unexpected infinities.