With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.

Random Quote

I think that everybody in the world whatever colour or creed has a jerk like JR in his or her family somewhere. Whether it is a father uncle cousin or brother everybody can identify with JR and that certainly had something to do with the success of 'Dallas.'