I made some friends at Listerine and they taught me a little bit about oral care. That half of adults suffer from oral disease that the number one chronic disease among children is oral disease that we're only taking care of 25% of our mouths when brushing alone and there are more germs in your mouth than there are people on the planet.
The rich are always going to say that you know just give us more money and we'll go out and spend more and then it will all trickle down to the rest of you. But that has not worked the last 10 years and I hope the American public is catching on.