I don't design cars. I'm not a designer. I know what I desire to be built I know what the end result is the horsepower the competition we'll be working against - but I leave it to the people who work with me to put it all together. I don't do anything.
When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.