I do believe that there are some universal cognitive tasks that are deep and profound - indeed so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
The minimum we should hope for with any display technology is that it should...
Design must seduce shape and perhaps more importantly evoke an emotional...
I've been on enough sports teams in my life to have experienced the magic of what can happen when a group of people care for and love each other.
