I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
I had the idea for the show like a year and a half two years ago. And it was...
Design must seduce shape and perhaps more importantly evoke an emotional...
I'm afraid that if you look at a thing long enough it loses all of its meaning.
