It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.
I had the idea for the show like a year and a half two years ago. And it was...
Design must seduce shape and perhaps more importantly evoke an emotional...
I've always thought that people need to feel good about themselves and I see my role as offering support to them to provide some light along the way.
