The industry's changed so much that you can't just design something put on a great show and say 'Okay my job is done.'

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One of the most gratifying things I get as an artist is when people watch me do these different demonstrations and they in some way feel empowered by what I'm doing so they can confront their own fears. Maybe it's the fear of getting in an elevator maybe it's the fear of going on a plane and seeing the world.