In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
Romantic love is mental illness. But it's a pleasurable one. It's a drug. It distorts reality and that's the point of it. It would be impossible to fall in love with someone that you really saw.
