Well it's a little harder in New York. It's not as forgiving to a film crew. You hold up a bunch of New Yorkers who can't cross the street they're not going to take it well. Southern California? They'll wait. It's cool man. In New York they're like 'Are you kidding me? I gotta get to work.'
Many dotcoms recruited people from existing companies who were quite experienced in finance marketing distribution and other disciplines but not necessarily experienced in the Web culture.