I've noticed that once you leave London you do kind of become a bit more famous. People in London are a bit too cool for school. It's not so unusual to see someone from London in the street. But outside of London people are a bit more excited to see you and come out and support you.
I was with a famous comedian when a young fan walked up and asked for an autograph. The comedian blew him off. I'll never forget the look on the young boy's face. He was devastated.