Look at Scottish guys wearing kilts - you could look at them and laugh but the way they carry themselves how can you? You can wear some of the weirdest things and be cool. If you believe in it that's what makes it cool.
I remember once I read a book on mental illness and there was a nurse that had gotten sick. Do you know what she died from? From worrying about the mental patients not being able to get their food. She became a mental patient.