Remember the first time you went to a show and saw your favorite band. You wore their shirt and sang every word. You didn't know anything about scene politics haircuts or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

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There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.