Computers are scary. They're nightmares to fix lose our stuff and on occasion they crash producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.
Knowledge is going to make you stronger. Knowledge is going to let you control your life. Knowledge is going to give you the wisdom to teach their children. Knowledge is the thing that makes you smile in the face of disaster.
