The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
My dad was the baby. When he was born they were already successful. They sent him to business school - he probably would have loved to have been a poet or a writer or something and he was very creative.
