The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
It's so great in Hollywood now. You have people past 40 sitting and talking about serious stuff writing and making movies and TV but there's laser pistols and superheroes and alien monsters involved. It's viable and mainstream.
