The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
If you lock me in the room with a piano teacher for a year I might be able to knock out a rendition of 'Roll Out The Barrel ' but will I ever be a concert pianist? No.
